Friday afternoon I am hosting an event at the Columbia Tower Club for some Biznik folks on Cyber Monday. In preparing for the event I found a couple of other blog posts with some advice that is just as true today as it was last year when it was written. Rather than plagiarize their work I'll just provide you links so you can read them yourselves.
They are: Conversation Marketing and Palmer Web Marketing
If you run an e-commerce site you need to read these to maximize your results this year especially given the recent volatility in the financial markets. I don't for see us hitting the same increases as years past, but I do believe that a significant amount of revenue is on the table for the taking. The 21% increase last year or the 26% increase of 2006 are not likely, but I've been surprised before. For a full report on 2007 Cyber Monday spending check out ComScore.com's press release on the matter.
So if you are in the downtown Seattle area on Friday and want a wonderful gourmet buffet at the top of Columbia Center head to Biznik.com and RSVP for my event. I would love to see you there.
Cheers!
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