When I was in the Marines we had a saying, "Steel sharpens steel." We used it to describe the importance of continuing education as you progressed through the ranks. When you enlisted every recruit regardless of their occupational specialty went through the same grueling 12 week boot camp, followed promptly by another four weeks of combat training. Thus the saying, "Every Marine a Rifleman."
As you progressed through the ranks you would attend Non-commissioned and Staff Non-commissioned officer training. By now I'm sure you're asking yourself what the hell does this have to do with branding? The answer is simple, the Marine Corps did this to reinforce its core values or in our term its brand. The Marines recognized the importance of managing their brand and realized that over time the edge wears off the blade if not honed.
Tonight I had a very similar experience after attending a three hour seminar by another brand strategist Mr. Steven McDonald of Studio HDV. Now I all ready knew a lot of what Mr. McDonald spoke about, but as with all of us we get into our comfort zone and forget or worse yet ignore that knowledge. I also took away a couple of new concepts and ideas as well. If you are in the Greater Puget Sound or Phoenix, AZ area I highly recommend you attend one of his seminars.
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