In case you haven't all ready figured it out, I'm a big fan of third party information. Why, you may be asking yourslef. It's simple really third party information is generally perceived as more credible. "Hey this isn't me saying it, it's these experts over here."
That's why when I found this blog by Sold Out Trainers on Promotional Gift Marketing I had to share it. I would urge you to read it, as it is very timely. Why would a sales traing organization write an article about promotional products. Quite simple, they keep your company name at the forefront of that decision maker you've been cultivating a relationship with.
Whether it's a pen, paper weight, mouse pad, or any number of things just remember it is a reflection of your company. There's cost-effective and there's cheap, and nobody likes cheap.
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