03 January 2009

Corporate America's Failure on Twitter

My friend Oliver Blanchard wrote this great blog post about major brands failure to recognize the power of Twitter. If you are not all ready on Twitter I recommend you go there immediately after reading this post and set up an account. If you are a business owner you need to set up several accounts:
  1. Your Name
  2. Your Company Name
  3. Any Trade Marks You Own
Why you ask? Read Oliver's blog post and you'll understand I don't want to steal all his thunder. Pay special attention to the comments from Ford too.

http://thebrandbuilder.wordpress.com/2008/12/15/to-tweet-or-not-to-tweet-why-are-so-many-major-brands-still-not-on-twitter/

2 comments:

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  2. Thanks for sharing this. I missed it the first time. I wondered why some of these companies didn't have a presence on Twitter. It will be interesting to see who jumps on board in the coming months.

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