Thanks to Sean DeButts of the Puget Sound Blood Center we have yet another example of how Twitter can be successfully used to create a viral campaign. On June 23, 2009 Sean organized the first ever Tweet Up Blood Drive. Sean solicited some fellow local Tweeters, myself include, whom he felt had the influence in the local Twitter community to drive traffic to the sign up page for the event.
In just the brief time I was there donating I saw a half-a-dozen fellow Tweeters and good friends. All in all there were 35 donors that made it to this first event. I know that as Sean continues his work in Social Media for the Puget Sound Blood Center these events will grow to be even more successful. I also know that I will gladly put the full force of my support behind these events.
For those of you who doubt the effectiveness of Social Media let this stands as an example of what engagement and community can do. All of the posts about the event were tagged with #psbc, so a simple search will show the viral nature of the posts.
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