13 May 2010

On Personal Branding Part 2

My blog post On Personal Branding has been one of my post popular to date.  After some of the comments I received on my post All or Nothing I thought a follow up was appropriate.  It would appear that I have done to good a job embedding my personal persona in the Emerald City Fashion Week and Stigmare brands.  They are after all my babies, and I am their biggest proponent.

When I was reacquainted with an old high school flame my priorities shifted slightly and I began to try and humanize myself and not just be the glorified carnival barker I pro-port myself to be.  As evidenced by my last post balance is not a strength of mine.  My infatuation for this woman consumed me and posts here and on Twitter reflected that change.  For better or worse I had relegated Stigmare and ECFW to the back burner in my personal postings.  My followers took notice and are now voicing their concerns.

I was no longer a trusted source for original content, nor was I seen as an example of perseverance against the odds in there eyes. While I never thought of myself as a Thought Leader, evidently some of them had. This was a valuable lesson in over sharing and excessive transparency.  Again my Zero or 100, Black or White tendencies rear their ugly head.  So I search for the shades of grey.

1 comment:

  1. Well done Steven! Transparency does add authenticity but it is important to remember the stories we share have a purpose. If they can add value to your readers or followers, you've done the best job.

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