At a networking event the other day a friend and I were discussing the pros and cons of our new Social Media existence. It has gotten to the point of addiction in some cases. Between Biznik, Facebook, LinkedIn and countless others we both admitted to spending countless hours of the day keeping up with them.
Don't get me wrong, I am whole heartily a believer in UGC and Social Media. I am just recommending that a little temperance and a lot of time management be exercised. As with any business endeavor planning comes into play. When going to these sites have a clearly defined purpose or task in mind, execute it and then get on with your day. Ultimately our businesses survive by closing deals, not by spending hours answering every question we can on LinkedIn.
Look at your Social Media as you would any other marketing campaign. Define your audience, their needs, and your message. Then deliver that message in a consistent, measurable and effective way.
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