I received an interesting tweet from a follower today. They posed the question of whether apparel designs that were not functional for daily use should be more or less expensive. You can see their actual tweet here.
My response was pretty immediate, frequency of use is not an indicator of value. So many of our purchases are based more on emotion than logic. The intrinsic value we receive from the possession of some items far out weigh the tangible benefits we gain from them.
A great example of this is the car collector that buys and garages their childhood dream car. They may only drive the car a few times a year, but often have paid a premium for a restored version of the car. The same analogy can be applied to fashion.
Much like an automobile, which for many is an extension of their persona, fashion is a personal expression as much art as utility. Therefore the value in terms of the emotional connection to the piece of clothing far exceeds the tangible price of acquiring it. Not to mention the extensive differences in Cost-of-Goods-Sold, manufacturing processes, etc...
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