It's been almost two weeks since I began my active search for a corporate position. Updating resumes, writing cover letters, scheduling interviews its as though I am graduating from college again. It's been almost four years since I've written a real resume, and boy did it need an update. I've even engaged a head hunter to help find a suitable position at the salary I require.
My ventures in self-employment have been devastating to my personal finances, but no risk equals no reward. It will take some time for me to dig out of this hole and repair my credit, but it can be done. To help me get my resume current for the positions I am seeking my head hunter gave me a list of social media job descriptions they have found to be common. I had to keep myself from chuckling a little as I read a few of them as they are things I do on a daily basis now.
Here are a couple of excerpts from some of them:
Blogger: Responsible for opinionated, stylish writing and frequently posting new content on the Internet.
Online Community Manager: Acts as the front line brand manager by interacting with customers and fans in real time on various web platforms.
Director of Social Media: Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy.
Social Media Account Manager: Responsible for setting up social media accounts and maintaining daily activity.
Social Media Coordinator: Responsible for daily posts/tweets to all applicable social media outlets.
As I said all of these are things that I do on a daily basis for my own personal branding, Stigmare and Emerald City Fashion Week. Any leads or referrals for these or similar positions would be greatly appreciated.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
10 July 2010
21 May 2009
Student Research Project
I have the pleasure of working with great group of students from Seattle University's Albers School of Business who are working on research project. If you are the decision maker for your businesses advertising and marketing decisions please take a moment to complete this survey.
Click Here to take survey
The student group and I thank you for your time!
Click Here to take survey
The student group and I thank you for your time!
02 March 2009
Stigmare Staff Profile - Lisa Weeks Creative Director
Continuing along the theme of my last post I would like to introduce you all to Stigmare's (TM) Creative Director and Chief Operations Officer, Miss Lisa Weeks. I had the pleasure of meeting Lisa at an industry networking event in early December 2008. I was immediately struck by the dichotomy of her persona. Here was this extremely beautiful woman with jet black hair, blue bangs, studded bracelets and Coco Chanel ear rings. Very Joan Jett for those of us who grew up in the 80's. We of coarse got along immediately.
With over 12 years experience in the marketing and retail industries, Lisa has a unique background in developing innovative and on-target campaigns from both client and agency perspectives. As the Marketing Director for Nordstrom Corporate Cosmetics, she was nationally recognized by Leonard Lauder, President of Estee Lauder, Inc. for elevating the Nordstrom 'gift with purchase' program to unprecedented success. In addition, she served as the public relations spokesperson for Nordstrom Cosmetics, traveling to various locations to conduct trend seminars and special events. Her work has been featured in InStyle, Vogue and Lucky magazines.
Serving in director positions for two marketing agencies, Equity Marketing, Inc. and RocketDog Communications, she led an international team of designers and suppliers to develop online and print marketing initiatives with corresponding custom promotional items for clients such as Lucas Arts, Disney, Xbox, Cartoon Network, Mattel, Warner Brothers and Microsoft. Lisa thrives on creative expression and possesses a unique dual personality that can wield a game controller as deftly as a mascara wand.
Lisa is another person for whom I owe a great deal of gratitude for her support. What was suppose to be a vendor-client relationship has blossomed into a unified vision on how to reinvent the industry. When Stigmare(TM) was nothing more than scribbles in a notebook Lisa could see and share my vision. Without my knowledge she even quit her previous agency, knowing that I had not yet secured the funding to pay her. Lisa has put in a good deal of sweat equity and been a staunch advocate for the vision of Stigmare(TM). I look forward to rewarding your loyalty and support as Stigmare grows.
With over 12 years experience in the marketing and retail industries, Lisa has a unique background in developing innovative and on-target campaigns from both client and agency perspectives. As the Marketing Director for Nordstrom Corporate Cosmetics, she was nationally recognized by Leonard Lauder, President of Estee Lauder, Inc. for elevating the Nordstrom 'gift with purchase' program to unprecedented success. In addition, she served as the public relations spokesperson for Nordstrom Cosmetics, traveling to various locations to conduct trend seminars and special events. Her work has been featured in InStyle, Vogue and Lucky magazines.
Serving in director positions for two marketing agencies, Equity Marketing, Inc. and RocketDog Communications, she led an international team of designers and suppliers to develop online and print marketing initiatives with corresponding custom promotional items for clients such as Lucas Arts, Disney, Xbox, Cartoon Network, Mattel, Warner Brothers and Microsoft. Lisa thrives on creative expression and possesses a unique dual personality that can wield a game controller as deftly as a mascara wand.
Lisa is another person for whom I owe a great deal of gratitude for her support. What was suppose to be a vendor-client relationship has blossomed into a unified vision on how to reinvent the industry. When Stigmare(TM) was nothing more than scribbles in a notebook Lisa could see and share my vision. Without my knowledge she even quit her previous agency, knowing that I had not yet secured the funding to pay her. Lisa has put in a good deal of sweat equity and been a staunch advocate for the vision of Stigmare(TM). I look forward to rewarding your loyalty and support as Stigmare grows.
23 February 2009
Stigmare Staff Profile: Rizwan Quraishi, CIO
With Azimuth Branding all but shuttered at this point I felt it was a good time to update you all on the progress with my latest project Stigmare-TM. Our first round of funding is going very well, all though a bit slower than I would like. In addition to some private equity money we've found a local community development fund as well. All though I am surprised that there are not more job creation programs out there.
One of the most instrumental members of our team is my long time friend Rizwan Quraishi. Riz and I have known each other since my automotive days. We both worked at the same dealership. Riz is a graduate of Washington State University with a background in Economics, Mathematics and Statistics. He is currently employed by Pacific Coast Feather, the US's leading producer of bedding, as their hospitality division Lead Demand Analyst.
This experience has allowed Riz to analyze large retail and hospitality businesses and implement stock solutions based on their sales needs. In January 2009 Riz was recognized by American Hotel Registrar (the US's largest hospitality distributor) for his analytical skills by moving from 92% to 99.8% delivery efficiency rate for a $14 million sales year.
Riz has put in countless hours of sweat equity for us and will serve as our CIO and Staff Economist. He is a good friend who has stood behind me through the trials and tribulations of business ownership. He has served as that supportive ear when things stalled and I grew frustrated at a perceived lack of progress. He is 100% committed to Stigmare's vision and I look forward to rewarding his loyalty and dedication.
One of the most instrumental members of our team is my long time friend Rizwan Quraishi. Riz and I have known each other since my automotive days. We both worked at the same dealership. Riz is a graduate of Washington State University with a background in Economics, Mathematics and Statistics. He is currently employed by Pacific Coast Feather, the US's leading producer of bedding, as their hospitality division Lead Demand Analyst.
This experience has allowed Riz to analyze large retail and hospitality businesses and implement stock solutions based on their sales needs. In January 2009 Riz was recognized by American Hotel Registrar (the US's largest hospitality distributor) for his analytical skills by moving from 92% to 99.8% delivery efficiency rate for a $14 million sales year.
Riz has put in countless hours of sweat equity for us and will serve as our CIO and Staff Economist. He is a good friend who has stood behind me through the trials and tribulations of business ownership. He has served as that supportive ear when things stalled and I grew frustrated at a perceived lack of progress. He is 100% committed to Stigmare's vision and I look forward to rewarding his loyalty and dedication.
08 February 2009
8 Proven Ideas to Save Money on Imprinted Promotional Products
8 Proven Ideas to Save Money on Imprinted Promotional Products
Author: Robert Piller
When used correctly, advertising specialties can be used to increase trade show traffic and to keep your name in front of customers and prospects.
However, these eight mistakes are being made time after time that end up costing hundreds, if not thousands, of dollars. How many of these mistakes have you made?
1) Avoid Unnecessary Set ups Charges: In order to get the job printed correctly, several test runs are made to ensure the proper color and ink thickness. These steps can take as much as 30-45 minutes, so most orders have a setup charge fee to help defray these costs. Be prudent and anticipate supply so that you only have to pay for setup costs one time, easily saving you hundreds of dollars per year.
2) Order Sufficient Quantities to Reach the Next Price Level: Most promotional products have quantity price breaks; price per piece goes down as quantity increases. By ordering a quantity that takes pricing to the next level, a company can save 10-15% on an order?often paying for itself in the long run.
3) Use As Few Colors As Possible on Imprint: In order to silk screen or pad print a promotional item, each color requires both a separate step, as well as additional screens.
Many companies of all sizes have two logos available for advertising: one is often a one-color logo for yellow page ads and black and white forms; the other is a multi-color logo for printed material. Depending on the usage of the item, the cost per piece, as well as the recipient, many companies can save extra run charges by using their one color version of their logo (or having one designed for your company).
4) Plan in Advance to Avoid Rush Charges: A typical production facility schedules it print runs weeks in advance. When a rush order comes in, in order to move one job ahead of others, production changes must be made at the factory or plant. Although rush orders for imprinted products are becoming commonplace, they tend to require additional service and time, thus requiring a rush charge of 10-25% or more. If you can plan accordingly, this is one of the easiest ways to dramatically reduce costs of promotional products.
5) Check Proofs Carefully to Avoid Errors: When a company receives a pre-production proof, be sure to completely look over the details?which usually spell out the ink colors, location of the imprint, ship to address, in-hands date, as well as the actual imprint and imprint position. Once approved, you will not have any other opportunities to correct any errors. Once a proof has been signed and the print job is run, changes will mean having to re-print the job, which will incur additional costs.
6) Ship by Ground to Avoid High Freight Charges: As people are wearing many hats these days, rush orders are occurring at greater frequencies than ever before. However, with the constant rise in shipping rates, shipping by air can add significant costs to any order.
7) Try to Order Products that Are Not Bulky: On rush orders that must ship by air, try to avoid ordering promotional gifts that are bulky, such as water bottles, as they tend to go by dimensional weight, rather than actual weights. Imprinted tote bags and flat items which stack better without wasted "air space" tend to be more cost effective - especially when shipping by air.
8) Use Flat items When Planning for a Direct Mail Project: When planning your promotional marketing campaign, it is wise to determine how the products will be distributed and plan accordingly. Direct mail gifts are a great way of reaching your potential customers when planned in advance, as you can find promotional items that are lighter in weight, ship flat, come in a protective gift box and that don't require special handling or packaging. However, when thrown together at the last minute, many companies find they are spending as much for a shipping box or package than they spend for the actual item itself.
With a little advanced planning, any company can easily save 10%-25% on their promotional products. Sometimes an item that is slightly more expensive than another, but ships flat and is lighter may actually save you money in the long run. Perhaps finding a factory that is closer to the convention center or fulfillment center can also save you on freight costs. Talk to your promotional products solutions provider about these, and other, ideas to save you money. The best solutions providers will be looking for ways to maximize your promotional products budget by asking questions to determine the best options for your event or promotional campaign.
Article Source: http://www.articlesbase.com/business-articles/8-proven-ideas-to-save-money-on-imprinted-promotional-products-627196.html
About the Author:
Robert Piller is President of Eco Marketing Solutions LLC, which produces environmentally-friendly promotional products that won't end up in a landfill. Visit http://www.EcoMarketingSolutions.com , which features over 25,000 items that a person can search using various criteria, including price point and category.
Author: Robert Piller
When used correctly, advertising specialties can be used to increase trade show traffic and to keep your name in front of customers and prospects.
However, these eight mistakes are being made time after time that end up costing hundreds, if not thousands, of dollars. How many of these mistakes have you made?
1) Avoid Unnecessary Set ups Charges: In order to get the job printed correctly, several test runs are made to ensure the proper color and ink thickness. These steps can take as much as 30-45 minutes, so most orders have a setup charge fee to help defray these costs. Be prudent and anticipate supply so that you only have to pay for setup costs one time, easily saving you hundreds of dollars per year.
2) Order Sufficient Quantities to Reach the Next Price Level: Most promotional products have quantity price breaks; price per piece goes down as quantity increases. By ordering a quantity that takes pricing to the next level, a company can save 10-15% on an order?often paying for itself in the long run.
3) Use As Few Colors As Possible on Imprint: In order to silk screen or pad print a promotional item, each color requires both a separate step, as well as additional screens.
Many companies of all sizes have two logos available for advertising: one is often a one-color logo for yellow page ads and black and white forms; the other is a multi-color logo for printed material. Depending on the usage of the item, the cost per piece, as well as the recipient, many companies can save extra run charges by using their one color version of their logo (or having one designed for your company).
4) Plan in Advance to Avoid Rush Charges: A typical production facility schedules it print runs weeks in advance. When a rush order comes in, in order to move one job ahead of others, production changes must be made at the factory or plant. Although rush orders for imprinted products are becoming commonplace, they tend to require additional service and time, thus requiring a rush charge of 10-25% or more. If you can plan accordingly, this is one of the easiest ways to dramatically reduce costs of promotional products.
5) Check Proofs Carefully to Avoid Errors: When a company receives a pre-production proof, be sure to completely look over the details?which usually spell out the ink colors, location of the imprint, ship to address, in-hands date, as well as the actual imprint and imprint position. Once approved, you will not have any other opportunities to correct any errors. Once a proof has been signed and the print job is run, changes will mean having to re-print the job, which will incur additional costs.
6) Ship by Ground to Avoid High Freight Charges: As people are wearing many hats these days, rush orders are occurring at greater frequencies than ever before. However, with the constant rise in shipping rates, shipping by air can add significant costs to any order.
7) Try to Order Products that Are Not Bulky: On rush orders that must ship by air, try to avoid ordering promotional gifts that are bulky, such as water bottles, as they tend to go by dimensional weight, rather than actual weights. Imprinted tote bags and flat items which stack better without wasted "air space" tend to be more cost effective - especially when shipping by air.
8) Use Flat items When Planning for a Direct Mail Project: When planning your promotional marketing campaign, it is wise to determine how the products will be distributed and plan accordingly. Direct mail gifts are a great way of reaching your potential customers when planned in advance, as you can find promotional items that are lighter in weight, ship flat, come in a protective gift box and that don't require special handling or packaging. However, when thrown together at the last minute, many companies find they are spending as much for a shipping box or package than they spend for the actual item itself.
With a little advanced planning, any company can easily save 10%-25% on their promotional products. Sometimes an item that is slightly more expensive than another, but ships flat and is lighter may actually save you money in the long run. Perhaps finding a factory that is closer to the convention center or fulfillment center can also save you on freight costs. Talk to your promotional products solutions provider about these, and other, ideas to save you money. The best solutions providers will be looking for ways to maximize your promotional products budget by asking questions to determine the best options for your event or promotional campaign.
Article Source: http://www.articlesbase.com/business-articles/8-proven-ideas-to-save-money-on-imprinted-promotional-products-627196.html
About the Author:
Robert Piller is President of Eco Marketing Solutions LLC, which produces environmentally-friendly promotional products that won't end up in a landfill. Visit http://www.EcoMarketingSolutions.com , which features over 25,000 items that a person can search using various criteria, including price point and category.
02 February 2009
Stigmare, Latin For Brand
If we are to be the premier agency in the Luxury and Lifestyle market we must emulate our target market in every way. As such Stigmare will maintain the highest standards in personal grooming and appearance. Visualize an agency that has the same look and feel of a scene from the movie The Devil Wears Prada. There will be no casual Fridays, no denim or sandals. Professional attire will be required at all times.
Stigmare is not intended to be a creator of new marketing and media technologies, but merely a reseller there of. This will allow us to offer our clients state of the art media solutions without incurring the R&D costs. Stigmare will focus on being a creative and strategy consultancy as well as a premium custom promotions provider. Stigmare will be a true end-to-end marketing partner with our Luxury clients.
Stigmare’s mission is to be the premier provider of strategic consulting, tactical implementation and premium promotions to the Luxury & Lifestyle industries. Our vision is to establish a scholarship fund capable of providing 250 full ride scholarships a year to Seattle University’s Albers School of Business & Economics. In addition our long-term plan includes the establishment of a Pro Bono consulting arm for local small businesses in the communities we serve.
For more information, or if you would like to discuss becoming a client call 206-818-9648, or email me.
Our new website http://stigmare.com/ will be live soon. Check it often for updates.
29 December 2008
The Psychology of Color
In the November issue of Media Magazine the entire issues was dedicated to the use of color in media. The fact that I am writing this post in January tells you how far behind I am on my reading. None the less I feel this is an important topic to go over as I am quite sure that most businesses don't consider the psychological affects their color choices have on their consumers. It may not have been what you intended.
Douglas Quenqua has a great article on white and white space in particular. Some examples of brands that effectively used white in their campaigns were Apple, Gap and Ketel One. The article goes on to talk less about white as a color and more about it's use to highlight or draw attention to.
Next up was Red, the color of love and anger, of conviction and arrest, a paradox in many respects. The color Red is the origin of the term "Full-Bleed" as a result of a Leo Burnett campaign for the American Meat Institute in the 1940s. Red's ability to prompt a staunch visceral reaction at either end of the spectrum of emotion requires its use respectfully and with moderation.
What I found most intriguing was the creative power of Yellow, but in moderation. Long exposure to the color has been know to cause harsh effects on the body according to the author Laurie Sullivan.
Some of the other colors discussed are Blue, Green, Orange and Pink. I highly recommend giving the collection a read before choosing your company's color scheme.
Douglas Quenqua has a great article on white and white space in particular. Some examples of brands that effectively used white in their campaigns were Apple, Gap and Ketel One. The article goes on to talk less about white as a color and more about it's use to highlight or draw attention to.
Next up was Red, the color of love and anger, of conviction and arrest, a paradox in many respects. The color Red is the origin of the term "Full-Bleed" as a result of a Leo Burnett campaign for the American Meat Institute in the 1940s. Red's ability to prompt a staunch visceral reaction at either end of the spectrum of emotion requires its use respectfully and with moderation.
What I found most intriguing was the creative power of Yellow, but in moderation. Long exposure to the color has been know to cause harsh effects on the body according to the author Laurie Sullivan.
Some of the other colors discussed are Blue, Green, Orange and Pink. I highly recommend giving the collection a read before choosing your company's color scheme.
21 December 2008
Logo Design History - Brands Glossary
Brands Glossary is a great resource to see the evolution of many popular logo designs. If you are looking for a new logo or just want to revitalize an existing one you should take a look. You will be amazed at what some of todays popular brands use to look like.
read more digg story
read more digg story
20 December 2008
Ad Age SWAG Watch
This is a prime example of swag done right. Check it out: http://adage.com/mediaworks/article?article_id=133404
05 October 2008
Are you leaving advertising dollars on the table?
As I was refining my filing system today I came across some old co-op information and it got me thinking. I remembered how few of my clients at the Yellow Pages were even aware of their co-op programs, let alone taking advantage of them. This was free money they were leaving on the table!
Now, I'll admit I had a bit of an advantage when it comes to understanding the value of co-op programs. As a parts manager at a Chrysler dealership I had a thorough knowledge of how to use this valuable resource to promote my business. Whether it was a direct mail campaign, purchasing promotional products, putting an ad in the paper, or running a spiff program for the sales floor there were ways of claiming varying amounts of co-op to off set the cost.
At this point you have either just had a Homer moment, or you're asking yourself what the hell is co-op? While they vary greatly in format, co-op programs are simply a cost-sharing program in which manufacturers and suppliers will provide financial assistance for customers' advertising programs. The amount available for use is generally a predetermined percentage of your purchases from that supplier. Ironically most business owners either never take advantage of these programs, or don't utilize them to there fullest extent.
Why would the manufacturers and suppliers want to do this you ask? It's really quite simple:
Now, I'll admit I had a bit of an advantage when it comes to understanding the value of co-op programs. As a parts manager at a Chrysler dealership I had a thorough knowledge of how to use this valuable resource to promote my business. Whether it was a direct mail campaign, purchasing promotional products, putting an ad in the paper, or running a spiff program for the sales floor there were ways of claiming varying amounts of co-op to off set the cost.
At this point you have either just had a Homer moment, or you're asking yourself what the hell is co-op? While they vary greatly in format, co-op programs are simply a cost-sharing program in which manufacturers and suppliers will provide financial assistance for customers' advertising programs. The amount available for use is generally a predetermined percentage of your purchases from that supplier. Ironically most business owners either never take advantage of these programs, or don't utilize them to there fullest extent.
Why would the manufacturers and suppliers want to do this you ask? It's really quite simple:
- It generates increased awareness for their brand.
- If you're selling more of their products, you're also buying more of their products.
If you are unsure if your suppliers offer co-op advertising assistance the easiest way to find out is to ask your sales rep or account manager. Here's a list of some of the industries I know have co-op programs:
- Automotive Dealers
- Boat Dealers
- HVAC Dealers
- Eye Glass Manufacturers
- Billiards Supplies
- Cosmetic Injectables
- Dental Supplies
If you don't see your industry on my list don't be disappointed. Unfortunately I am still human and have a finite memory. Ask your suppliers, or if you don't feel comfortable doing so give us a call. We'll contact them on your behalf. You may be pleasantly surprised by what we find.
Cheers!
15 September 2008
To Blog or Not To Blog...
I must admit that at first I really didn't think that I really had that much to say when it came to my chosen profession. But as I laid in bed last night wide awake it seemed a never ending stream of thoughts came rushing to me. Everything from basic advertising and marketing principles to obscure industry facts that most small businesses aren't even aware of. I guess necessity truly is the mother of invention, or in my case inspiration.
With bleak news from Wall Street and other global markets today what is a small business to do? Me, today consisted of cold calls and follow ups. Slow economies aren't an ad man's best friend, that is unless they know what I know. I reached into my filing cabinet and dusted off some articles from recessions past.
Like this one from l-aadvertising.com circa 2001 titled "Should you cut advertising during a recession?" There's a great statement in bold in the second paragraph. "Cutting advertising may be a quick fix for the bottom line, but savvy marketers know it will be much less expensive to maintain market share now than to try and rebuild later."
It's too bad The Sharper Image didn't heed that advice, they recently filed for bankruptcy after slashing their ad budget according to an article in the August 4 Advertising Age Magazine. Mervyn's and Bennigan's where both mentioned in the article as well.
Kellogg over took Post as the dominate dry cereal provider when Post cut their advertising and Kellogg didn't during the depression of the 1930s. In 1975 Chevrolet increased its advertising for its economy models while Ford cut its spend by 14%. The result a 2% increase in market share that Ford still hadn't won back five years later.
Brad Williams, Marketing Manager, Levi Strauss & Co. said in 2001, "Don't allow short-term conditions to interrupt long-term goals."
I could ramble on for a while about this and I've got about a dozen articles and studies from the likes of Inc. magazine and CRM Associates. However I believe it is time for me to get off my soap box for the evening.
With bleak news from Wall Street and other global markets today what is a small business to do? Me, today consisted of cold calls and follow ups. Slow economies aren't an ad man's best friend, that is unless they know what I know. I reached into my filing cabinet and dusted off some articles from recessions past.
Like this one from l-aadvertising.com circa 2001 titled "Should you cut advertising during a recession?" There's a great statement in bold in the second paragraph. "Cutting advertising may be a quick fix for the bottom line, but savvy marketers know it will be much less expensive to maintain market share now than to try and rebuild later."
It's too bad The Sharper Image didn't heed that advice, they recently filed for bankruptcy after slashing their ad budget according to an article in the August 4 Advertising Age Magazine. Mervyn's and Bennigan's where both mentioned in the article as well.
Kellogg over took Post as the dominate dry cereal provider when Post cut their advertising and Kellogg didn't during the depression of the 1930s. In 1975 Chevrolet increased its advertising for its economy models while Ford cut its spend by 14%. The result a 2% increase in market share that Ford still hadn't won back five years later.
Brad Williams, Marketing Manager, Levi Strauss & Co. said in 2001, "Don't allow short-term conditions to interrupt long-term goals."
I could ramble on for a while about this and I've got about a dozen articles and studies from the likes of Inc. magazine and CRM Associates. However I believe it is time for me to get off my soap box for the evening.
14 September 2008
My First Blog
In the spirit of "The New Rules of Marketing and PR," by David Meerman Scott I have decided to start this blog. My name is Steven Paul Matsumoto, and I am the owner of Azimuth Branding in Bellevue, Washington.
Azimuth is a boutique-advertising agency that acts as your small business’s marketing department so you don’t have too. Our diverse group of professionals are skilled in the disciplines of photography, graphic design, copy writing, public relations, marketing communication, media buying, ad design, social media, viral marketing strategies, strategic planning, branding strategies, promotional marketing and more. We offer our clients an objective, unbiased point-of-view on the best means to promote their business in order to meet their goals and required return on investment.
Why hire a staff when you can hire Azimuth!
But enough self-promotion. Let's just get to know each other this go around, that is after all the key to relationship building isn't it. Business has been in my blood since Junior High School where I knew that I wanted to own my own company. It's been a long road, but I have finally found a business that I love in advertising and marketing. I get to live my dream by helping others attain theirs.
I joined the Marine Corps right out of high school, that was another dream full filled, and I served eight wonderful years. The Marines taught me that just when you think you've given all you have to give you push through it and give more. I learned to quickly evaluate a situation and make a quick decisive decision about what action to take. I also learned that learning never stops, you must continually educate yourself on your chosen craft if you are to advance in any way.
While still serving in the reserves I graduated from Seattle University's Albers School of Business and Economics. It was and is a wonderful school and my one wish is that my business will bring me enough success to start a scholarship for future students of the school. I hope to go back someday and get my MBA and JD as well.
I am very active with the Columbia Tower Club, serving on several committees and helping find donors for several charities. It's also the best corner office in town on those occassions I find myself needing to meet a client downtown. Plus the sunsets are amazing from the lounge and looking out over the city at night is awe inspiring.
Some of my passions aside from advertising and marketing are; cooking, wine, reading, philosophy and someday I'll start SCUBA diving again.
Well I think I've rambled on long enough this go around. I look forward to sharing my observations with you into the future.
Cheers!
Azimuth is a boutique-advertising agency that acts as your small business’s marketing department so you don’t have too. Our diverse group of professionals are skilled in the disciplines of photography, graphic design, copy writing, public relations, marketing communication, media buying, ad design, social media, viral marketing strategies, strategic planning, branding strategies, promotional marketing and more. We offer our clients an objective, unbiased point-of-view on the best means to promote their business in order to meet their goals and required return on investment.
Why hire a staff when you can hire Azimuth!
But enough self-promotion. Let's just get to know each other this go around, that is after all the key to relationship building isn't it. Business has been in my blood since Junior High School where I knew that I wanted to own my own company. It's been a long road, but I have finally found a business that I love in advertising and marketing. I get to live my dream by helping others attain theirs.
I joined the Marine Corps right out of high school, that was another dream full filled, and I served eight wonderful years. The Marines taught me that just when you think you've given all you have to give you push through it and give more. I learned to quickly evaluate a situation and make a quick decisive decision about what action to take. I also learned that learning never stops, you must continually educate yourself on your chosen craft if you are to advance in any way.
While still serving in the reserves I graduated from Seattle University's Albers School of Business and Economics. It was and is a wonderful school and my one wish is that my business will bring me enough success to start a scholarship for future students of the school. I hope to go back someday and get my MBA and JD as well.
I am very active with the Columbia Tower Club, serving on several committees and helping find donors for several charities. It's also the best corner office in town on those occassions I find myself needing to meet a client downtown. Plus the sunsets are amazing from the lounge and looking out over the city at night is awe inspiring.
Some of my passions aside from advertising and marketing are; cooking, wine, reading, philosophy and someday I'll start SCUBA diving again.
Well I think I've rambled on long enough this go around. I look forward to sharing my observations with you into the future.
Cheers!
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