Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

10 July 2010

Need a Social Media Marketing Director

It's been almost two weeks since I began my active search for a corporate position.  Updating resumes, writing cover letters, scheduling interviews its as though I am graduating from college again.  It's been almost four years since I've written a real resume, and boy did it need an update.  I've even engaged a head hunter to help find a suitable position at the salary I require.

My ventures in self-employment have been devastating to my personal finances, but no risk equals no reward.  It will take some time for me to dig out of this hole and repair my credit, but it can be done.  To help me get my resume current for the positions I am seeking my head hunter gave me a list of social media job descriptions they have found to be common.  I had to keep myself from chuckling a little as I read a few of them as they are things I do on a daily basis now.

Here are a couple of excerpts from some of them:

Blogger: Responsible for opinionated, stylish writing and frequently posting new content on the Internet.

Online Community Manager: Acts as the front line brand manager by interacting with customers and fans in real time on various web platforms.

Director of Social Media: Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy.

Social Media Account Manager: Responsible for setting up social media accounts and maintaining daily activity.

Social Media Coordinator: Responsible for daily posts/tweets to all applicable social media outlets.

As I said all of these are things that I do on a daily basis for my own personal branding, Stigmare and Emerald City Fashion Week.  Any leads or referrals  for these or similar positions would be greatly appreciated.

07 May 2009

My Twitter Follow List

I got this concept from my good friend Jeffrey Summers. I will freely admit that I am essentially plagiarizing a lot of the verbiage because why reinvent the wheel. This is my personal list of Twitterers that I follow and who I feel are absolute rockstars at not only what they do but are simply very engaging people who are dedicated to a philosophy of giving back, adding value to their actual relationships with others and who are open to new ways of thinking and ideas. I include people at my discretion. You can ask but unless we have engaged in a meaningful way and consistenly interact, it probably won’t happen. Social Media is about supporting real relationships and that takes as much time and effort online as it does in the real world.
Still interested? This is the basic list;
  1. You must be following me @StevenMatsumoto or my company @Stigmare.
    [Please be aware that I do not auto-follow anyone back. I will only follow you if you appear to be contributing to the conversation.]
  2. Send me a DM with the category you wish to be included in
  3. You’re dedicated to adding value to those who follow you and not selling or pushing crap as an agenda. Social Media isn’t about the hard sell.
  4. You have completed the ‘follow’ list requirements from my Twitter Policy page.

Some really great people I respect, admire and engage with will not appear here [@chrisbrogan, @guykawasaki, @scobleizer] because they are far enough up on the Twitter food chain to fend for themselves, and while some that are listed here fall into that category, I included them because I love them too much not to and besides, it’s my list so I can do whatever I want.

Some of the Sharpest Ladies I know!

Men at the Top of Their Game
@SureshBeauty
@AlanDavidson
Great Places to Grab a Bite

Companies I Like

Good Resources

Non-Profits




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31 December 2008

Web Site Issues

To all my loyal readers,

I would like to apologize for my lack of posting recently. I picked up a virus in my laptop last week and have been battling it ever since. I write this post to you now from a local public library. It has also affected our primary website at http://azimuthbranding.com/ which has made things even more frustrating. Please know that we are doing all that we can to overcome these challenges.

Until that time please check here for updates and visit our online store at http://www.logomarkportfolio.com/azimuthbranding. This site is dedicated to our promotional products customers. You can search for and order your promotional products online, but please feel free to contact us via phone if you have any questions. Our number is 206-818-9648 and we are available from 9:00 A.M. to 7:00 P.M. PST for your convenience.

Thank you again for your patience and we look forward to helping you achieve a prosperous 2009!

Sincerely,

Steven Paul Matsumoto
Principal

07 December 2008

Goal Setting & Positive Attitude

In January of 2007, a short four months after leaving the auto industry and starting my business I sat down and wrote out exactly what I wanted to achieve. A friend had introduced me to The Secret, long before Oprah got wind of it, and I was watching it once a day. In addition to my goals I began to keep a journal of all the business and motivational books I was reading. I would write down key passages that evoked a strong emotional reaction to reinforce it in my mind and provide me a single reference source.

Today I want to share with you the one goal that is of the highest importance to me. Nearly two years ago now I committed myself to developing my business to the point where I could provide 250 full ride scholarships a year to my old business school. I will freely admit that I am a long way off from being able to do this as Seattle University is a private school and quite a hefty investment. I put this out there to you my readers to one; hold me accountable to it, and two; spread it through the ether of the universe so as to draw to me the resources I need to do it.

Effective December 1, 2008 10% of all profits from Azimuth Branding will be set aside in an insured account to begin accumulating the necessary funds for my goal. With the support of my current and future I clients I fully expect to be able to begin distributing funds by September 2009. This will of course be done on a small scale initially, but will increase as we grow. Thank you in advance for all of your support.

14 September 2008

My First Blog


In the spirit of "The New Rules of Marketing and PR," by David Meerman Scott I have decided to start this blog. My name is Steven Paul Matsumoto, and I am the owner of Azimuth Branding in Bellevue, Washington.

Azimuth is a boutique-advertising agency that acts as your small business’s marketing department so you don’t have too. Our diverse group of professionals are skilled in the disciplines of photography, graphic design, copy writing, public relations, marketing communication, media buying, ad design, social media, viral marketing strategies, strategic planning, branding strategies, promotional marketing and more. We offer our clients an objective, unbiased point-of-view on the best means to promote their business in order to meet their goals and required return on investment.

Why hire a staff when you can hire Azimuth!

But enough self-promotion. Let's just get to know each other this go around, that is after all the key to relationship building isn't it. Business has been in my blood since Junior High School where I knew that I wanted to own my own company. It's been a long road, but I have finally found a business that I love in advertising and marketing. I get to live my dream by helping others attain theirs.

I joined the Marine Corps right out of high school, that was another dream full filled, and I served eight wonderful years. The Marines taught me that just when you think you've given all you have to give you push through it and give more. I learned to quickly evaluate a situation and make a quick decisive decision about what action to take. I also learned that learning never stops, you must continually educate yourself on your chosen craft if you are to advance in any way.

While still serving in the reserves I graduated from Seattle University's Albers School of Business and Economics. It was and is a wonderful school and my one wish is that my business will bring me enough success to start a scholarship for future students of the school. I hope to go back someday and get my MBA and JD as well.

I am very active with the Columbia Tower Club, serving on several committees and helping find donors for several charities. It's also the best corner office in town on those occassions I find myself needing to meet a client downtown. Plus the sunsets are amazing from the lounge and looking out over the city at night is awe inspiring.

Some of my passions aside from advertising and marketing are; cooking, wine, reading, philosophy and someday I'll start SCUBA diving again.

Well I think I've rambled on long enough this go around. I look forward to sharing my observations with you into the future.

Cheers!