Monetizing Your Brand

I wish that I could say this was a new concept, but I'm afraid Nike, Harley-Davidson and a few others beat me to it. Ironically it is often overlooked by most business owners. I touched briefly on this in earlier posts, but when I came across a blog post on the Inside Self-Storage website by Ed Heil of Lake Havasu RV & Boat Storage about branding I had to revisit it.

Here is a gentleman that is head of operations and security for a storage facility that gets it. Why then I ask you do so many other business owners not? I wish I had an answer for you, but I recommend you read his post at http://www.insideselfstorage.com/articles/building-brand-recognition.html. Maybe if it's not coming from me, but from a peer it will be perceived as more credible.

In the mean time I have decided to take my own council and that of Ed and get some hats to increase Azimuth Branding's own awareness. What I would like from all of you is to tell me which of the six styles you like best. If for some reason the images are not clear you can also see them on Azimuth's Facebook page, or by emailing me to request the files.